As I already commented in a previous article the communication between the client and the designer Web is one of the keys of success for the accomplishment of the webpage that adjusts more to the characteristics of the project.
Although a month ago I exposed the questions that as clients of a service of development Web we would have to do to the agency of design in this entrance I am going to set out the questions that as designers we must realise a client who wants that we realise a webpage.
There are three basic answers that we must know beforehand:
- Which is the business of the client?
- Characteristic What love the client who has his webpage?
- Which is the best design for that business?
Once we know these three essential answers we can follow with the questionnaire to know a little plus the project and as approaching it successfully.
It can please describe his business?
To take note from all the information, because this is going to be very important for the planning of the page and the map of the site. It is necessary to know close by, which makes its client, before home to work in its site. Product descriptions, sale, service to the client, etc.
Who are their competitors?
He is essential to know who are their competitors and what they are offering. It supervises his activities to help the clients to respond to the rival campaigns of marketing with own initiatives. You can use this knowledge to create marketing strategies that take advantage of and improve the yield of the business of the client.
Which are the special characteristics that wants it has his webpage?
The client needs electronic commerce, shopping cart, Blogs, RSS, forms with e-mail messages, bulletin of inscription, forum, auto answers, sections of publicity, etc.
Which is its budget approximated for this project?
This is a question that you do not have to repeat twice. Sometimes, there are clients who want champagne with price of beer. Sometimes, there are people who do not have idea on the budget of the project Web. If you want to be serious you must make supplies to any client in writing. After this, it corresponds to him to the client to decide. It offers technical solutions of high quality and effective cost and we will guess right. Basing us on our experience, the clients need around a month to decide on the company that will realise the design of its webpage. Quite often our supply with the competitors arrived again, past a month, after to only compare itself, since the quality and the price are very important for the client.
Which is its date limit to finish the site?
Generally, the clients hope to have their finished website the next week. Nevertheless, this it is a good moment to explain that everything depends on the amount of pages that the website will have, and on the support that the client will give in the approval of a final design.
How one is going away to promote the new site?
There are many ways of marketing in Internet through social means as Facebook, LinkedIn, Twitter, Blog of businesses; In addition to the positioning strategy SEO we do not forget the traditional techniques as: cards, pamphlets, newspapers, that can adjust to a project. The publicity of payment or SEM, and another type of marketing or SEO can be an opportunity so that the client orders more works to us.
What websites aesthetically it likes or things that have seen in pages and would want to add hers?
Most people nowadays are very familiarized with Internet and has their favorite websites. On the basis of this you will discover the tastes of the client as far as style, preferred colors, interfaces or plugins.
It has the ready content for its website?
This one of the points about which some clients do not think, the same has a good idea but they have forgotten the writing contents for his webpage. The client must be conscious that she must give the content in time to finish a project. Some clients hope that you free make the content of his page. This it is the moment for explaining that if is desired service of writing they are pleased to part of the design.
Questions that you would not have to realise to a possible client for the design of a website.
Not to make hundreds of questions, and not to be annoying to the client with hundreds of details, to only show, the complex who is the website project, and the important thing that it is his work. In my opinion one is not due to ask the client: You have a logo? He has a domain? You have a motto? How one found out us? Some details are not excellent for the agreement, and this answer can be obtained after formalizing the preliminary agreement. To the aim of accounts he is better to give a year of I dominate and to gain a client.
He is always honest with his clients, and, it is careful to avoid ambiguous situations.