If you have a business and you have thought about creating a webpage surely you will have considered if to order to the work to a designer professional Web or to do it you yourself in 1&1, or any other similar platform as wix or hostalia.
In this article I am going to analyze the minimum requirements that must have a professional webpage, and that the gentlemen of 1&1 have not explained to you.
The image name brand of your company is most important to cause that the clients choose to you, you do not throw it to lose with a design poor Web.
These sites that offer the service of be done you yourself the webpage work with groups, that means that you will share the same design that thousands of webpages. You can change the size of the letter, the typography, and the colors basic, but the final result will not be an exclusive design that transmits the values of your brand, but something impersonal that will be very underneath in quality that your competitors who yes have an exclusive design, that surprises and moves its visitors.
1&1 has 150 groups between which to more choose and, according to them, than 300,000 users, being done measured it leaves to us that each group is being used by some 2,000 webpages. if of those 150 groups we discarded ugliest, is that an attractive group can be being used by more than 10,000 websites.
Time of creation of a webpage.
In 1&1 they paint it to you very easy and very fast, and the certain thing is that it is it. They use a visual publisher for the maquetado one of the webpage that is quite intuitive, and in an hour you can have made a webpage, with a content with rehash and a very justito design. In order to secure a decent website you must spend time much more to him, and you are arranged to remove to hours and working hours in your business to put to you to make of designer Web with some tools that are not professional and to secure a mediocre result?
If your company needs mobile phones you realise a fast short course of electronic engineering and another one of telecommunications to construct to you patat³fono or purchases smartphone realised by professionals.
The price of the webpage.
In the page of 1&1 the prices for a webpage of company or 9 professional are ' 99¬/mes, 14 ' 99¬/mes and 19 ' 99¬/mes. If these prices for a webpage seem to you chollo comparing them with the prices of a freelance designer or an agency of design Web, you do numbers:
The pack that they recommend is the one of 14 ' 99 Euros to the month, that supposes an annual cost of 179 ' 88 Euros to the year. If we told that the average life of a design Web before remaining obsolete is of 4 years, during that time to maintain our page in 1&1 you have not cost 719 ' 52 Euros, the most expensive price considering that we have done we all the work and that our page is not any wonder.
Yes that is certain that in this price they include the domain and the lodging (hosting), but ten in account that the average price of I dominate leaves less than to 12¬/a±o and than hosting it is possible to be obtained cheap much more, for example, Mitzi Web offers I dominate and hosting by 40 ¬ to the year.
Positioning SEO of the page.
The pages created in these sites have a lousy search engine optimization and therefore the number of visitors who receive is very little. There are many aspects nails that they affect to the SEO that only can be implemented through the structure of the page, and that 1&1 does not allow to modify.
A designer professional Web will realise a study of your needs of positioning and will create a structure of connections, headed, to header and other elements that will help to optimize your page for the finders. In the most expensive pack of 1&1, the one of 19 ' 99¬/mes, offers an advisory service to you in positioning subjects SEO, but practical advice are not than some more that you must implement you yourself to the page.
A blog cannot be created.
These platforms do not give the possibility of adding a blog you to your Web. Connecting with the previous point a blog it is an excellent tool to generate dynamic content in your page and to help to that it is positioned and it is indexed by the finders.
The blog can be used to inform into the new features of our company, events of our business or to inform into the interesting news of our sector. The content is become ordained by categories and labels, and all the articles are ordered and connected of much more simple way that with a static page where we must connect we ourself the articles and order them one by one.
The webpage is not of our property.
The webpages created in 1&1 are not exportable. That means that if a day you get tired to pay the most expensive monthly payment, to only have a page hung in Internet, or you are wanted to change on watch of hosting to pay less, will not be able to take the page to you of 1&1, losing all the work that you have done maquetando and designing your webpage, and will have to begin again.
Virtual stores online or.
In this point I am not going to entertain itself much because, even though that 1&1 offers the service to mount a you yourself store to you online, the person who believes that by 19 ' 99¬ to the month is going to have a virtual store managed good and that it receives many visits is that still it must consider many things before home the project.
If after reading this article still you continue wanting to use one of these services to realise the webpage of your business I wish much luck you, but when you see that your competitors, with a done good page, they happen to you superficially you do not say that you were not warned.
I hope that the article has served as help and wait for your commentaries and experiences.